Always.bank
Lemonade Stand

What better way to celebrate Always.bank’s commitment to small businesses than by creating one ourselves? We brought the quintessential small business to life with a custom-designed lemonade stand, illustrating how Always.bank supports entrepreneurs from their earliest ideas to enterprise-level growth. I led the design and fabrication of the booth, along with the creation of custom tote bags and cups.

ECD: Ryan Gernenz
Art Direction: Jason Bickell, Geoff Johnson
Design & Fabrication: Geoff Johnson
Lettering: New Hand Signs
Writing: Scott Shalles
Photography: Jeff Williams

Always.bank

Backed by more than a century of banking expertise, Always.bank was created by 22nd State Bank to serve small businesses. Our branding and launch campaign positions the brand as more than a lender—it’s a trusted partner, supporting entrepreneurs from first idea to lasting success. The campaign highlights the guidance, commitment, and support Always.bank provides at every stage of the journey.

Branding, Design

Highlands College

In 2022, Highlands College, a newly accredited Biblical school, opened the first set of dorms on their state-of-the-art campus. They approached us to create a cohesive design system to help students navigate their way around the building. We developed a visual system revolving around significant mountains throughout the Bible, this resulted in naming conventions, patterns and icons that reflected this approach across the five story facility. 

Team:
Ryan Gernenz (Creative Director)
Geoff Johnson (Design Director)
Ben Blackburn (Design Lead)
Cedrick Bearrs (Copywriter)
Andy Cargile (Production Director)

Environmental Design, Wayfinding

Sachai Tea Co.

Since its founding in 2015, Sachai Tea Company has focused on bringing Eastern values of community, togetherness, and truth to the American South through authentic chai tea. The brand identity is a celebration of those values, creating a simple visual system that translates clearly across a diverse range of applications.

Creative Direction, Branding

Two Rivers 

With lakes, grasslands, walking trails and open vistas, all just waiting to be explored, Two Rivers is a remarkable community in the heart of Thonotosassa, Florida. Our mission was to create a visual identity that captures the unique characteristics of the development and establishes it as a location dedicated to preserving the rich history of the land on which it sits.

Art Direction, Design