Optilyfe
When a lauded, Birmingham-based plastic surgeon creates a formula for a pre-surgical drink that helps his patients recover from surgery at lightspeed, he needs a partner to help bring that story to life.
Our task was to fully develop that story, from the name and logo all the way down to the packaging and web presence. With the drinks unique characteristics, the branding needed to work across two distinctive fields—the medical field and sports industry. Through bold, geometric shapes we created an identity that is bold and fresh all while still maintaining a professionalism that can instill confidence in anyone that drinks it.
Team:
Ryan Gernenz (Creative Director)
Geoff Johnson (Design Lead, Art Director)
Cedrick Bearrs (Copywriter)
Branding, Packaging, Naming, Web Design
Our task was to fully develop that story, from the name and logo all the way down to the packaging and web presence. With the drinks unique characteristics, the branding needed to work across two distinctive fields—the medical field and sports industry. Through bold, geometric shapes we created an identity that is bold and fresh all while still maintaining a professionalism that can instill confidence in anyone that drinks it.
Team:
Ryan Gernenz (Creative Director)
Geoff Johnson (Design Lead, Art Director)
Cedrick Bearrs (Copywriter)
Branding, Packaging, Naming, Web Design
